The Shift to Online: Why Visibility is Crucial
 

The way B2B purchasing decisions are made has undergone a profound transformation. Today's decision-makers turn to online resources to research potential suppliers and solutions. They rely on search engines, online directories, and industry platforms to gather information, compare offerings, and ultimately shortlist potential partners.  

This shift towards digital channels has made online visibility paramount for any B2B company aiming to compete effectively. When a company is not readily found online during the purchaser research phase, it becomes invisible to a significant portion of its target market.  

Effective online advertising acts as a beacon, ensuring a company appears prominently in search results precisely when and where decision-makers are actively looking for suppliers. This strategic approach not only drives a stream of qualified leads but also establishes a brand within a global network of potential purchasers.  

Through consistently appearing in relevant searches, a company reinforces its credibility and expertise, fostering trust and positioning itself as a go-to supplier in its industry. europages’ platform provides these businesses with the right tools they need to thrive in this digital landscape, offering everything from monitoring the company’s performance to maximizing visibility through targeted advertising solutions.

 

Rise Above the Competition with Top-Ranking 
 

To secure a top position in search results and benefit from this digital shift, the Top-Ranking solution on europages enables prominent placement, capturing the attention of potential and increasing the likelihood of click-throughs and engagement. 

 

 

With a Top-Ranking standing order, a company can secure a top-three position within a chosen category for a specified duration. This guarantees consistent visibility and ensures the business is easily found by potential purchasers using europages or even conducting broader Google searches. Top-Ranking offers predictable costs with fixed monthly pricing and no extra charges per click or view. 

Another option for suppliers to climb up their rankings is to optimize their europages profiles.  

 

To get your products seen more, you need to:
 

 

  • Use "boosted products": This feature helps your products appear higher in search results.

 

  • Write clear and interesting descriptions: Use words that shoppers would search for to help them find your products.

 

These measures are important because search algorithms prioritize profiles with detailed company information, accurate product categorization, and prompt communication.  

A well-crafted and informative profile is essential for achieving a high ranking, leading to an increased engagement, and ultimately, a greater potential for securing valuable leads and partnerships.  

 

 

Command Attention with Sponsored Brands 
 

While Top-Ranking secures a prominent position within search results, Sponsored Brands offers a different approach to commanding attention and maximizing brand visibility. This premium advertising solution positions a company's brand above the organic search results within a selected category.  

A visually engaging banner, featuring the company logo and a selection of product images, guarantees maximum exposure in the advertisement, as it remains visible regardless of any search filters applied. This format allows for a compelling presentation of a company's offerings, capturing the attention of potential purchasers immediately. 

 

 

 

Creating a Sponsored Brands banner is a streamlined process. The europages system automatically generates the banner once six products or product images are uploaded. This hassle-free approach allows suppliers to focus on their core business while enjoying the benefits of a high-impact advertising campaign. 

Sponsored Brands operates on a fixed budget model, providing cost certainty for a defined period. Exclusivity is another key advantage, as only one company can secure the Sponsored Brands placement per advertising category and country.  

This premium positioning maximizes online visibility across europages and extends reach to those searching via Google. The rotating product images in the banner prevent banner blindness and drive increased traffic to product pages, service listings, and company profiles. 

 

For more details about Top-Ranking and Sponsored Brands on europages, read our FAQs or reach out to our team.