Why European Retailers Are Betting on Arabic Perfumes

A Growing European Fragrance Market 

The rise of Arabic perfumes aligns with strong growth across the European fragrance industry. According to a study by Precedence Research, the market surpassed €19.7 billion in 2025 and is expected to grow at an annual rate of 6.02%.  

Several national markets are contributing to this momentum: 

According to these statistics, Europe’s fragrance segment is not only large but actively expanding. Arabic perfumes, with their distinct profiles and growing demand, are well-positioned to tap into this momentum.  

Why Arabic Perfumes Are Captivating Buyers and Shoppers Alike 

One of the main reasons Arabic perfumes are standing out is their high oil concentration, which gives them excellent lasting power and depth.  

Common ingredients such as oud, amber, and saffron create rich, layered scent profiles that appeal to customers seeking something distinctive. 

Presented in luxurious packaging and typically offered at mid-range price points, these perfumes offer strong perceived value. For perfume retailers, they provide a product that can improve shelf appeal and work across both specialized and general retail formats. 

Spain Takes the Lead in Arabic Perfume Expansion 

Spain is becoming a key entry point for Arabic perfumes into the European market. In cities like Madrid and Barcelona, consumer demand is growing, and more retailers are expanding their fragrance assortments to include Arabic lines. 

Thanks to well-connected ports and strong trade links with the Middle East and North Africa, Spain also offers practical advantages for distribution.  

For buyers, it’s an ideal location to begin sourcing and testing new products, with the added benefit of access to wider European markets. 

Conclusion 

Arabic perfumes are no longer just a niche trend. They are becoming a solid part of the fragrance market in Spain and gaining ground across Europe.  

With strong customer appeal, easy sourcing options, and standout scents, they offer real business potential. With strong local demand and efficient distribution links, Spain gives buyers a smart starting point for entering and expanding within the Arabic perfume market.