Interviews

Navigating the challenges and success of digital transformations 

In this interview, we venture into the ever-evolving digital world with Mickaël Lazaro from Adgence Communication, a company specializing in comprehensive print and digital communication services. Mickaël addresses the challenges, opportunities, and the pivotal role of the internet in procurement strategies and shares impactful success stories on how europages helped him find new suppliers and source high-quality products by conducting precise searches.

What range of services does Adgence Communication offer in print and digital communication? 
 
Adgence Communication is a company that specializes in web development, website creation, graphic design, printing, and visual creation. Our company offers a wide range of services related to print and digital communication, from logo and brand identity design to large format printing, e-commerce website development, and customer training.
   
In your opinion, what obstacles or developments in your sector will your company encounter in the future? 
 
The challenges ahead are diversification, increased competition, and a commitment to delivering high-quality work. Our future plans focus on digital transformation as a driving force for growth and success.
   
Has the use of online platforms like wlw and europages become more important in your supplier search?
  
We're on europages for our communication and our visibility but also for the visibility of our customers. The sourcing of quality products through platforms like europages plays a significant role in our growth as it enables us to connect with B2B professional suppliers.
    
How has europages.com helped you find and connect with qualified suppliers? Can you share an example of a successful purchase you made using our platform?
  
A recent purchase I made using europages was for a gabion wall. I wanted to find a professional who was both competent and located nearby. europage's search filters were extremely helpful in enabling me to identify a suitable supplier. 
 
I was also able to find 2-3 reputable suppliers for a specific type of tote bag that a client required. The key is to have a clear idea of what you are looking for and then use europages' filters to narrow down your search.
    
Will you consider using europages for future purchasing needs, and what specific aspects do you find most valuable? 
  
Yes, I plan to use the europages platform to find reliable suppliers and wholesalers for high-quality printing products at competitive prices. 
 
europages' sophisticated filtering system allows me to pinpoint the perfect suppliers, regardless of whether they are local or international. The search can be refined by subcategory and location, ensuring that I only see the businesses that align perfectly with my needs. I find it very efficient. 
  
Thank you Mr Lazaro for sharing your insights with us!