This philosophy of individuality is deeply ingrained in the company's DNA, influencing every step from consultation to production. "Every customer has different requirements," states Alexandra Welsch, who is responsible for marketing at Ritter + Welsch. "That's why we see every order as an individual challenge. We analyse which tools and grinding wheels are needed and adjust the production accordingly. Our goal is for every customer to achieve optimal results with their customized tool." 

 

Ritter + Welsch offers a wide range of grinding tools, including diamond and CBN grinding tools, corundum and silicon carbide tools, cutting wheels, dressing tools, as well as flanges and grinding accessories. The company covers all grinding processes such as flat grinding, cylindrical grinding, and roll grinding, serving a variety of industries from aerospace and automotive to medical technology. According to Ritter + Welsch, this broad customer base is a key factor in the company's success. "We focus on diversification to ensure profitability and a high degree of individuality across all industries," says Alexandra Welsch. Increasingly, Ritter + Welsch is also focusing on sustainability by promoting durable tools and resource-efficient processes – proving that individuality and ecological responsibility can go hand in hand. 

To ensure this high level of product individuality, Ritter + Welsch works with international partners who meet the company's high quality and safety standards. "We collaborate with the best producers, both within and outside of Germany," explains Alexandra Welsch. "We specifically choose the partner who can manufacture the optimal grinding wheel for the respective needs." However, this global collaboration is not without its challenges. The different production conditions and quality standards require close supervision and constant communication to ensure that each customer's individual requirements are met. But it's precisely here that Ritter + Welsch's passion for tailor-made applications and top-quality shines. 

SEO and More – Achieving Digital Success with Visable 

But how do you reach customers who are so diverse and have such individual needs? This is where "Wer liefert was" (wlw) comes into play. Ritter + Welsch recognized the importance of a strong online presence early on and used wlw as a central component of its marketing strategy from the start. "I created a free company profile very soon after the company was founded and then took advantage of the additional services. We regularly receive exciting inquiries and orders here," explains Alexandra Welsch. A particularly notable example is a customer from Latin America who became aware of Ritter + Welsch through wlw. What started as a one-time inquiry has developed into a customer relationship that includes further orders. 

Ritter + Welsch not only relies on wlw but also on search engine optimization (SEO) – in close cooperation with Visable. "Visable's SEO services have been supporting us since 2022," explains Alexandra Welsch. Regular monthly analyses provide the company with valuable insights for optimizations and adjustments. Initial successes were quick to follow: With appropriate texts and keyword optimizations, the company was able to climb into the top 10 of search results within a short time – with an upward trend. Ritter + Welsch benefits from Visable's comprehensive expertise, which supports the company not only in SEO matters but also in data analysis and the development of customized marketing strategies. "SEO is not our core business," explains Alexandra Welsch. "Therefore, we are very happy to use Visable's expertise in this area and to see consistently great results and improvements." 

 

How "Wer liefert was" (wlw) has Helped: 

 

  • Targeted Inquiries: The inquiries via wlw are generally very specific, with detailed information that simplifies further processing and production for Ritter + Welsch.
  • International Reach: wlw enabled Ritter + Welsch to acquire customers in Latin America and Romania, for example, who became aware of the company through the platform.
  • Long-Term Customer Relationships: Customers acquired through wlw usually place follow-up orders.

 

What You Can Learn from Ritter + Welsch: 

 

  • Individuality as a Success Factor: Ritter + Welsch demonstrates that individuality and tailor-made solutions can be a decisive competitive advantage.
  • Online Marketing: Ritter + Welsch recognized the importance of online marketing early on and is now benefiting from its strong online presence.
  • Partnerships: The collaboration with Visable and "Wer liefert was" (wlw) shows how important it is to have strong partners with expertise and experience.
  • Global Collaboration: Ritter + Welsch proves that top quality and individual solutions can be achieved even with international production partners, provided that passion and commitment are present.