Mariusz Witosławski, the founder of MEBEL Logistic

 

What sets the products from the Obra factory apart from others? They are mostly handmade. „The product must be made with love, and you have to be able to see that,“ emphasizes Mariusz Witosławski.

But even in a traditional craft like metalworking, digitalization is playing an increasingly important role. To prepare its employees for the future, MEBEL Logistics has invested in training to combine craftsmanship with modern workplaces and methods, such as digital sample drawings.

 

A French Adventure

 

A decisive step was the entry into the digital world of B2B marketing with europages in 2022. The company brought younger employees on board who advised management to break new ground and try online marketing. The first step was to find an online platform – and they found europages. „It was simply time to enter the online world, “summarizes Mr. Witosławski. „Our goal was to make our company more visible and accessible internationally. europages was our first step towards online marketing. “And things quickly became concrete: MEBEL Logistic received an inquiry from a French company that needed metal parts for its railway networks. „This was new territory for us, as all communication was in French and none of us spoke the language fluently “recalls Mr. Witosławski. Despite the language barrier, the company decided to seize the opportunity, sent a sample to France, and waited for feedback.

After a month, the good news arrived: The product was convincing! The order had a volume of about 6 million zloty and kept the company busy for almost 6 months. Thanks to the order from France, MEBEL Logistic was able to further expand its production department for robot welding and is now able to process orders of this magnitude quickly and efficiently. And the best part? The success had a sequel: Shortly after the first delivery, the company received a follow-up order from the French customer. This success not only demonstrated the high quality of the products but also that the company was able to win international customers and build long-term business relationships. „We can highly recommend europages as it has enormously increased our international visibility. “ Their visibility has been further enhanced through europages‘ online marketing services, such as retargeting campaigns and Google Ads.

 

Shaping the Future

 

MEBEL Logistic is optimistic about the future. The company wants to continue to grow, focusing on quality, craftsmanship, and the support of digital platforms like europages. Although international logistics and communication in an international environment are challenging, Mr. Witosławski remains optimistic. „We are ready, “ he says.

 

How europages helped

 

  • International visibility: europages has made MEBEL Logistic known throughout Europe.

 

  • Efficient communication: The platform enables quick and easy communication, even when language barriers had to be overcome.

 

  • Data-based decisions: Analyses and statistics provide valuable data for optimization.

 

  • Targeted approach: Retargeting and Google ads made it possible to address potential customer who had already shown interest in the products.

 

What you can learn from MEBEL Logistic

 

  • Stay curious: There are always new opportunities in established industries.

 

  • Take advantage of the digital world: It offers endless possibilities to gain new customers.

 

  • Stay flexible: Language barriers can be overcome and are learning opportunities.

 

  • Build long-term relationships: Repeat orders show that customers are satisfied.

 

  • Stay true to values: Quality and customer satisfaction should always be the focus.