"I've known my grandfather's company since I was a child," Thomas Gausmann, CEO of Ernst B. Gausmann GmbH, recalls. "I often went to work with my father, and I always knew I wanted to take over one day." It's been an exciting journey, but not always easy. The challenge has been balancing the tradition and values of a family business with the demands of the digital age. "Things were very different when my father was running the business," says Gausmann. "He used to visit highway maintenance depots and build personal relationships to win contracts." "Wer liefert was" (wlw) was already important then, with the company listed in their printed directories since the 1980s. 

 

But Thomas knew the digital world required a different approach. "When you search for 'warning lights' online, you get millions of results" he explains. His solution? A renewed partnership with "wer liefert was" (wlw) and their online marketing services through Visable. 

SEO and Google Ads: A Winning Combination 

Gausmann implemented targeted SEO optimization and well-structured Google Ads campaigns, dramatically increasing their online visibility. The results were impressive: nearly 100% growth in the first year alone, with a surprisingly modest budget. This success wasn't accidental. Gausmann's consistent SEO efforts have earned them regular top 10 search rankings for relevant keywords, driving both new and repeat website traffic. 

Google Ads has also allowed Gausmann to reach their target audience with precise offers and relevant information. As their success grew, they steadily increased their Google Ads budget, which directly translated into higher sales of their barrier systems. The collaboration with Visable has been so fruitful that they're now optimizing the SEO strategy for their sister company, GÖBAU GmbH, as well. 

Gausmann experiences the daily benefits of this digital approach. "We used to spend so much time on sales calls and tenders, wading through mountains of paperwork," remembers Thomas Gausmann. Today, customers find Gausmann online, eliminating the need for time-consuming cold calling. Customers across North Rhine-Westphalia contact Gausmann directly when they need a barrier. While embracing digital efficiency, Gausmann hasn't abandoned personal touch. After an initial phone call, Thomas Gausmann typically visits clients on-site to assess their needs and create a tailored proposal. "It's important that customers know us personally and trust our expertise," he emphasizes. This approach builds long-term relationships, not just one-off sales. For example, a university in North Rhine-Westphalia has used Gausmann barriers for over 40 years, starting with some of the very first barriers the company ever sold. Today, over 65 Gausmann barriers secure the university campus, a great testament to the company's quality and commitment to customer loyalty. 

What Makes Gausmann Successful? 

  • Embracing Change: Gausmann proactively adapted to the digital age and recognized the potential of new technologies.
  • Customer-Focused: Personalized service and long-term customer relationships are central to their philosophy.
  • Regional Strength: They leverage their regional presence and strong network in North Rhine-Westphalia.
  • Bridging Tradition and Modernity: Gausmann successfully blends the values of a family business with the demands of the digital world.

How "wer liefert was" (wlw) Helped 

  • Increased Visibility: Google Ads, facilitated by wlw, generates qualified leads and reaches new customers, significantly boosting barrier sales.
  • Efficient Customer Acquisition: wlw helps Gausmann connect with the right customers at the right time.
  • Regional Targeting: wlw allows Gausmann to focus their marketing efforts effectively within North Rhine-Westphalia.