Recognizing the Power of Digital Visibility 

RALLOPACK understood early on that digital visibility would be key to reaching new customer segments and strengthening existing relationships. With a diverse product portfolio – ranging from hygiene and medical supplies to packaging solutions and their own quality line, RALLOcleanline – the company was determined to showcase its offering effectively in the digital space. 

A Strategic Partnership: Entering the World of Digital B2B Marketing with Visable 

One of the most significant milestones in RALLOPACK’s digital journey was the strategic partnership with Visable. The B2B platform "Wer liefert was" (wlw) provided the perfect launchpad to establish a digital presence and generate high-quality leads. 

This marked the beginning of a successful and steadily expanding digital transformation, expertly supported by Visable’s team. 

As the collaboration deepened, RALLOPACK and Visable explored new digital opportunities beyond the initial presence on wlw. Together, they identified the potential of search engine optimization (SEO) and search engine advertising (SEA) with Google Ads. From the outset, Visable’s SEO experts offered tailored advice, helping RALLOPACK strategically invest in these crucial marketing channels. 

Fast Results and Sustainable Growth 

Just weeks after the first campaigns went live, the impact was already measurable. RALLOPACK launched its first Google Ads campaign in April 2016, starting with a modest budget and in close cooperation with Visable. The agency played a central role, targeting the campaigns to relevant audiences and significantly boosting the company’s online visibility. 

The results were striking: Since launching Google Ads, RALLOPACK saw a tenfold increase in performance. Online revenue rose significantly, and new customer acquisition outpaced what traditional sales methods could achieve. 

"With the shopping campaigns, we were gaining more new customers daily than our field sales team could ever reach," says Boillat. "That’s why we decided to double down on our digital strategy." 

Even as the digital marketing landscape continues to evolve – especially in response to frequent search engine algorithm updates – RALLOPACK continues to rely on Visable’s expertise. "Despite ongoing changes and new challenges, our organic strategies have consistently delivered strong results," Boillat confirms. "That’s allowed us to repeatedly secure our position in the market." 

 

What you can learn from RALLOPACK: 

 

  • Embrace strategic evolution: RALLOPACK continually refined and expanded its online strategy, keeping pace with market developments. 
  • Rely on strong partnerships: The close and trusting collaboration with Visable was a key driver of success. 
  • Think long term: Sustainable investment in digital presence delivered lasting value and business growth. 

 

How Visable supported RALLOPACK: 

 

  • Providing deep expertise: Visable offered guidance and hands-on support across all areas of digital marketing. 
  • Delivering strategy and execution: Customized marketing strategies were developed and successfully implemented in close partnership. 
  • Enabling sustainable success: Continuous optimization led to lasting gains in visibility and customer acquisition. 
  • Fostering a reliable partnership: Open communication and collaboration formed the foundation of shared achievements. 

 

RALLOPACK’s story is a testament to the power of innovation, strategic thinking, and strong partnerships in navigating the digital future of B2B business.