From Four to Fifty
 

N&H Technology was founded in 2001 by Dipl.-Ing. Yine Zhang. What started with four employees has grown into an innovative company with more than 50 staff members at its headquarters in Willich and an additional site in Shanghai for production and quality assurance.

What truly sets N&H apart is the close integration of development and manufacturing: technical requirements are translated into practical, feasible production steps right from the design phase. Supported by its in-house test lab, extensive material expertise, and deep HMI know-how, N&H creates not just products but durable, ready-to-use solutions.

Specializing in custom input systems — from silicone keypads and membrane or capacitive keyboards to complex control panels — N&H enables tailor-made solutions even for small and medium production runs. This flexibility is a major advantage, especially for SMEs and start-ups, and gives N&H a clear competitive edge.
 

 

B2B Visibility: The Digital Growth Engine
 

A core element of the company’s growth strategy is its consistent use of digital sales channels — above all, wer liefert was (wlw).

“At the time, wer liefert was (wlw) was one of the few specialized B2B platforms in the German-speaking market – for us, a logical and effective way to showcase our products and expertise professionally,” explains Julia Beusch, Head of Marketing at N&H Technology.

The decision to become active on wlw was based on a clear conviction:“Through wer liefert was (wlw), we’ve been able to generate numerous qualified contacts and project inquiries. Many of these have developed into concrete series projects,” says Dominik Genz, Head of Sales at N&H Technology.

One example of a request received via the platform was the development of a custom magnetic connector — for use in applications such as medical technology or mobile industrial electronics. The challenge: a connection solution that could quickly disconnect under tension, while still reliably transmitting data or power.
N&H responded with a robust magnetic plug system featuring spring-loaded contacts, housing, cable assembly, and integrated strain relief. The initial inquiry came through wlw and soon evolved into a long-term customer relationship — a compelling example of how an individual challenge can become a scalable production solution.

 

Sponsored Brands – Targeted Visibility for Prominent Placement

 

To further boost its reach on the platform, N&H also leverages Sponsored Brands advertising on wlw. “We chose Sponsored Brands to enhance our visibility even more. Our experience has shown that in highly competitive market segments, this prominent placement is a real advantage and positively impacts lead quality,” notes Julia Beusch.

For complex, technically sophisticated products, it’s crucial to be visible at the right time and place — and that’s precisely what the Sponsored Brands feature enables, positioning companies at the very top of search results.
 

Thinking Internationally, Acting Locally
 

While wer liefert was (wlw) ensures strong visibility in the DACH region, N&H Technology also uses europages to effectively reach international audiences. “The two marketplaces complement each other perfectly: wer liefert was (wlw) is our strong partner in the DACH region, and europages helps us generate leads across European markets,” says Beusch.

For a company with a global supply chain, in-house production, and customers throughout Europe, this combination is a clear success factor. N&H also actively uses the detailed Business Insights provided by the platforms — analyzing visitor behavior, search terms, and industry interests — to continuously optimize its sales strategy.

“We would definitely recommend wer liefert was (wlw) — particularly for its precise B2B targeting, strong product visibility, and continuous optimization options", empathizes Julia Beusch. 

What we can learn from N&H technology
 

  • Complete Solutions & Expertise: N&H Technology offers everything from development to production from a single source.
  • Long-Term Focus: The company values stable partnerships while staying agile and adaptable.
  • Digital Strength: Strategic use of online channels to reach customers effectively.
  • Technical Know-How: Complex requirements are translated into practical, ready-to-produce solutions.
  • International Reach: N&H combines global operations with strong local roots.

How wer liefert was (wlw) supports their success
 

  • Targeted B2B Presence: wlw has significantly increased visibility in technical niche markets.
  • Brand Building: Sponsored Brands have effectively raised awareness for the company.
  • Data-Driven Optimization: Actionable insights help fine-tune content and product focus.
  • International Growth: Alongside wlw, europages serves as a key platform for expanding into European markets.